Marketing Guides

You’ve crafted the perfect email. Compelling subject line, engaging copy, clear call-to-action. You hit send to your list of 50,000 subscribers expecting strong results. Hours later, you check the analytics: 12% open rate, underwhelming clicks.

The typical marketing team operates with 15 to 20 different applications throughout their daily work. Yet this excessive technology usage creates more work than it solves.

The current data indicates LinkedIn users face 15-20 weekly cold outreach messages yet they respond at a rate which is less than 5%.

Service-Based Websites require Conversion Rate Optimization to convert website visitors into paying clients. Here is everything you need to know about website conversion strategies and CRO best practices for service businesses.

The average enterprise implements 120 different marketing tools but only 58% of marketers confirm their current martech stack provides effective performance. The unused and underutilized marketing technology causes businesses to lose $2.3 million each year.